RESOURCES

Sales development, written by someone who still does it.

Two things get published here. How outbound and inbound actually work when you run them, and honest reviews of the tools that claim to help. Nothing is posted to hit a word count.

Method

How tools are reviewed here

The rules this blog follows, so you can judge whether to trust a verdict. Short on purpose.

Tool review

Apollo.io, reviewed from the Nordics

The most recommended prospecting tool on the internet, judged on the only thing that matters here: whether its data holds up when you are calling into Finland and Sweden.

Playbook

Outsourced SDR or your own hire: run the numbers first

The fully loaded cost of a Finnish SDR, including the employer costs nobody quotes you, and an honest list of the cases where hiring wins anyway.

Playbook

What actually makes a B2B meeting qualified

Five tests a meeting has to pass before it belongs on a closer's calendar, and the argument you will have with your own vendor about the fifth one.