How tools are reviewed here

Sales tool reviews are mostly affiliate content. That is not an accusation, it is the business model: the review ranks the tools that pay, the scores cluster between 4.2 and 4.8, and nothing is ever bad. You can usually spot it because no review ever tells you not to buy.

Here are the rules on this blog. They exist so you can check whether I followed them.

The rules

• Every review discloses the commercial relationship at the top. Affiliate link, free account, paid seat, vendor contact. At the top, in the first block, not in a footer.
• Tools are judged on live use, not trials. If something was only tested on a trial account, the review says so and the verdict is scoped accordingly.
• Every review names someone who should not buy it. A review without that sentence is an advertisement.
• Prices are linked, not quoted. Vendor pricing changes faster than blog posts get updated, and a stale figure is worse than no figure.
• Scores are judgement, stated as such. Seven lines, one to five, about one market: Nordic and EMEA B2B. No decimals and no weighted composite pretending to be arithmetic.
• Corrections are made in public. If a review is wrong, it gets fixed and dated at the bottom, not quietly edited.

What gets reviewed

Tools I use or have used in anger on real campaigns: data and enrichment, sequencers, diallers, CRM, meeting booking, signal and intent sources. Not categories I have only read about.

If a review is wrong

Vendors and readers can both push back. Send the specific claim and what you think is true, to hello@salenza.fi. If you are right, the review changes and the correction is dated. Vendors do not get to review the draft first.

This page will be updated if the rules change, with the date of the change.